How we work, from your first capture on.

In short

Every engagement starts from a measurement: what ChatGPT and Google tell your buyers today, with the location set to your city. Montacer Mitoually, the founder, is on every call, from the first one.

01 Your capture

It starts with what ChatGPT says about your field today.

Three questions a buyer in your line of work would ask, each asked three times in ChatGPT with your city in the question, and your Google position beside them. For an independent expert, three more questions about you by name. It's free, and you get it within a business day of asking.

Ask for your capture

02 A fit call

Twenty minutes with Montacer, on your capture.

Two minutes on what made you say yes, eight on your capture, five on your questions and five on the next step. If we're not the fit, he says so on the call. If the baseline fits, the order form goes out the same day.

03 The baseline

Ten business days, then a plan the founder signs.

25 to 30 of your buyers' questions in ChatGPT and Google, ten candidate terms checked for real searches, one page written from an interview with one of your partners, and the plan that survives the five tests. For an independent expert, the name baseline does the same at your scale. We set the fee on the fit call, and either one is credited in full to your first month.

What the baseline holds

04 The first 14 days

By day 14, the first fixes are live.

By day 10, your terms and questions are signed, and your contact form asks “Where did you first hear of us?”, with each AI assistant listed.
Access is set up, and the first fixes go live.
By day 14, the baseline is refreshed, the page from your first interview is up once you approve it, and Montacer signs the plan.

If we're late on any of these, your first month is reduced by 20%.

05 Each month

Pages, pitches and a new measurement, every month.

Four new or improved pages on your site.
One long piece built on a 30-minute interview with one of your partners, published once they sign it off.
Four pitches or listing requests in your name, each reported with its outcome. A placement counts once it is published, and we buy none.
The capture of your agreed questions, and the positions of your agreed terms, with the location set to your city.
A technical check of crawling, index status and access for the assistants' search crawlers, every fix listed with its date.
A dated report, with your inquiries counted by source.

For an independent expert, the long piece comes from our monthly call with you, and the requests go to profiles, association directories and podcasts in your name.

06 Reporting

A dated report every month, signed by Montacer.

A firm gets a 30-minute call with him every week. An independent expert gets a five-line note every Thursday and a 30-minute call each month. At day 90 we review everything against the baseline, in writing.

Every idea, five tests

Every idea goes through five tests before it goes into your plan.

Does it move a number you would put in the contract?
Could you measure it yourself, without trusting us?
Is there a cheaper way to learn the same thing?
Is it still worth doing if it takes three months to show?
Would we still do it if it were not billable?

What survives is the plan. What does not, you get as a list, with the reason for each.

Your time, our time

Thirty minutes a month from you. Toronto hours from us.

A firm: 30 minutes a month with one partner, for the long piece, and answers within five business days.
An expert: 30 minutes a month on the call with Montacer, and at most one question a week from us.
Us: Replies within a working day, corrections within 48 hours, and your capture within a business day of asking.
Hours: We keep Toronto hours.

Who does the work

Montacer takes the first call, and every call after it.

If he can't lead your account for more than two weeks, we tell you the same day, and you may end the engagement with nothing owed after that month.

We use AI tools for research, first drafts, monitoring and code. A person at grizaille checks everything before it reaches you, and Montacer signs every plan and every monthly report.

What we commit to

8 of 10 agreed terms on Google's first page by month four.

Before we start, we agree ten terms with you, each checked for real searches and none of them on page one yet. By the end of month four, 8 of the 10 reach Google's first page, organic results only, with the location set to your city. If fewer do, you choose: end the engagement with nothing owed after month four, or we keep working unbilled until they do, for up to two months.

AI answers are measured every month and never promised. The full terms

Who it is for

People and firms whose buyers research before they hire.

Consultancies, boutique agencies, B2B SaaS and professional-services firms with 5 to 200 staff, and independent consultants, coaches, advisers, trainers and fractional executives with up to four. In Canada and the US, in English and French.

We don't take local trades or online stores for now, we don't market cosmetic or medical procedures, and if you need a ranking or an AI citation guaranteed, we're not the fit.